Selling Rights – These rights define who can sell the product:
Resell Rights: You can sell a product to your customers and keep the profits, at price $X. Analogy: You buy my gardening guide, and sell it in your store
Master Resell Rights: You sell a product to your customers, and you also sell the rights for them to sell it to their customers. Analogy: You buy a shipment of skincare guides from my company, then sell smaller shipments to other stores, along with rights for them to sell it in their store.
Private Label Rights: You have the rights to sell the product to your customers, to modify the product however you want, and to put your name on it. Analogy: Buying a shipment of my cookbooks with blank labels, adding your own recipes, and selling the new books under your brand name.
Usage Rights – These rights define how you can use the product:
Nontransferable Rights: You cannot transfer whatever rights you received with the product to customers. If you purchase a guide with nontransferable PLR, your customers do not receive the PLR.
Personal Use Rights: You can use the product, but you cannot sell it (the majority of online products).
Unrestricted Rights: You can do whatever you like with the product – sell it, give it away, use as a bonus to other products, etc.
Rebranding Rights: You can change specific parts of the product, as allowed by the product creator (ex. Changing affiliate links, author name, inserting ads, etc.)
Giveaway Rights: You can give the product to anyone you want. Most of the time, products with give away rights forbid you from selling them.