Engaging Your Followers on Social Media with PLR

Engaging your followers on social networking sites means getting them to participate right alongside you. They might respond to questions, argue with you, agree or share your posts virally.

So what’s the best way to do that? Go with what you learned in school – use the Who, What, When, Where, Why and How questions. So let’s take a look at a paragraph from a weight loss PLR report.

This report is called 5 Ways to Overcome Dieting Depression. The r=original paragraph states this:

“There are certain things you can do to prevent a mental lapse where you cave in to your negative feelings. You have to be your own motivational coach – no one else can do this.”

Now we’re going to take that one paragraph and turn it into six different social networking posts that will engage your readers. Watch how it’s done:

Who: “Who else here has a problem with diet failure due to negative feelings, causing you to cave on your diet?”

What: “What’s your best motivational tip for recovering after you cheat on a diet due to negative feelings?”

When: “When are you most prone to cave into your food cravings due to negative emotions – is it when you’re tired, sad, or angry?”

Where: “Where do you record your pattern of caving in to bad food choices due to negative feelings – a print journal, online journal, or elsewhere?”

Why: “Why do you think you associate food as comfort for negative feelings instead of a healthier choice?”

How: “Experts say, ‘There are certain things you can do to prevent a mental lapse where you cave in to your negative feelings. You have to be your own motivational coach – no one else can do this.’ So my question to you is this: How have you worked on learning to motivate yourself when the allure of cheating on your diet is so strong? We can’t do it without the proper tools!”

Notice that in most of them, we simply used the original paragraph as a springboard for our own content, with a few words taken from the original. But in the last one, we used it as curated content – quoting the original and adding our own dialogue to the mix.

That’s just one paragraph from a 5-page report. Think of how much you can do with the entire pack! And you can take those and post them all over different social networks to see how people respond.

This is also a great way to learn about your audience and start working on products to sell to them (some of which might be PLR products in eBook form or your own creations).

Take Advantage of Image Success Using PLR

Images are noticed more on social networking sites, and they’re also shared more by your target audience regardless of what network you’re on (meaning you don’t have to be on an image-heavy site like Pinterest to get shared).

So whenever you extract a snippet like a quote from a PLR pack, you can easily turn it into an image that you can post to your Facebook Fan Page, Pinterest, Instagram, Twitter, G+ and more.

There are many tools you can use – free or paid. Using Online eCover Creator, we can extract a single quote from that same 5-page diet report and create quote images from it.

You can find free graphics online or buy cheap ones for $0.08 to $1 on sites like DepositPhotos.com to use in your social media posts.

And this is just one single sentence. Imagine how many are in even a 5-page report that you could use! Plus, extracting controversial ones that make people pipe up with their opinion are the best – it gets conversation going.

You would probably have people chiming in here about how their “friend Sarah refuses to eat any fruits” or their “cousin Samantha who has eliminated dairy from her diet but cheats constantly.”

People will often share images like this because they want to subtly use it to “argue” with others who hold differing beliefs. So if they’ve been discussing diets with their friend or cousin, they would share your image as a way of fortifying their stance – and using you as the expert to back them up.

Repurpose Your PLR for Social Networking Fans

Using the content again and again is what will help you get the most mileage from your PLR. You not only want to combine it into larger packs and break it up into smaller snippets, but you want to turn it into completely different formats if possible.

Video is one of the best ways to repurpose your PLR. You have a couple of options here. You could read it as is. That’s okay, if you’re good at reading without it looking like you’re reading.

You can also take a snippet and use it as an idea for a video blog! Look at the quote on that image earlier – you could use that one sentence to read and then discuss your true opinion about it.

Put it on sites like YouTube and Vimeo and get it shared by others. Once the video is live, share it on other sites like Facebook, Google Plus and more.

You can also use your PLR to turn it into a podcast for your audience. Podcast publishing sites are all over the place, so just record yourself reading the content verbatim or discussing it (the same as you would on video) and then get it on the various podcasting sites so it can begin working for you.

Social networking should never take up a lot of your time. It’s meant to be easy for you to pop in and pop out of, so don’t let distractions pull you in longer than necessary.

Use your PLR to showcase your leadership in the niche and if you’re using top quality PLR, chances are your content will become viral among niche enthusiasts with very little effort.

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